FIDOPR.CO.UK

Warrington Business School has enlisted the support of Fido PR to help raise its profile as a grade 1 training facility specialising in logistics, passenger transport, hospitality, health and public sector.

“Apprenticeships will be the main focus of Fido’s attention,” says assistant principal, Susannah Tyson.  “The team’s pitch for the business stood out because it presents us with a route to not only to improving our profile, but a research-based campaign idea that will demonstrate the strengths of our offer to employers and stir up debate about Warrington’s future employment opportunities.

Warrington Business School currently lists Eddie Stobart, DHL, Arriva, Sapporos, Servis Air, and Arena Housing in its client base.  It opened in 2007, as part of a £27 million redevelopment of Warrington Collegiate.

“There is strong competition amongst the region’s business schools,” says Fido director Nancy Collantine.  “Warrington has its niche however, and a real part to play in the future of the regional economy, which Fido will be demonstrating through some thought provoking research and a stakeholder communications programme.”

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