FIDOPR.CO.UK

Fido is tickled purple at having been appointed by drinks manufacturer Nichols plc to handle the consumer PR across its portfolio of drinks brands including, the legendary Vimto, Sunkist and Panda.

The agency was appointed after a competitive pitch and was praised by Nichols for its creativity and highly strategic approach.

 Head of Marketing at Nichols plc, Neil Gibson comments: “It’s going to be a massive year for us, with the launch of Cherry Vimto and a host of exciting developments for our other drinks brands.

“We needed an agency that could maintain a high level of creativity and increase the presence of our brands.  The Fido team proved at pitch that they understand this need and that they have the vision to take all our brands to the next level.”

After cracking open the purple fizz in celebration, Fido is now preparing to get stuck into the account, with a host of exciting campaigns in the pipeline!

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